Co-founder Keanu Reeves has logged tens of thousands of miles on all manner of motorcycles, all over the world. He came to bikes a bit later in life than Gard, but has been making up the miles by getting around almost exclusively on two wheels. In fact, he’s only ever owned a couple of autos – a vintage Volvo and a contemporary Porsche.
His first motorcycle was a Kawasaki 600 Enduro, followed by the beginning of his Norton affair and the first of many he’d own over the years. Often away from home and his Norton’s, he got in the habit of buying a bike when filming on location and selling when the shoot was done. He’s owned a Suzuki GS1100E, Suzuki GSX-R750, 1974 BMW 750, a Kawasaki KZ 900, an ‘84 Harley Shovelhead, and a Moto Guzzi among others.
All those miles on all those bikes build an enhanced appreciation for what makes a motorcycle great. Real-world performance, the sound, the feel, and the look… all together deliver the elusive and complete riding experience. For Reeves the search for that experience led naturally to a desire to modify bikes, and with a particular project led him to Gard.
As the two talked about the project and motorcycles in general it became clear that they shared a vision; equal parts form and function. Conversations turned into sketches and 3D models; the vision became bigger and bolder. An entirely new bike came into view, molding the retro and modern design elements they both love and passion for riding they both share into a new shape.
Moving forward Keanu continues to be the voice of the long-time everyday rider bringing that feel, sound and vision to the Arch experience. Look quick, and you’ll see him out there riding.